ENG1501 Assignment 1 Essay

1) ABAB CDCD EFEF GG 2) The first three quatrains or line 1-12 of William Shakespeare’s Poem My Mistress’ Eyes are Nothing Like the Sun can easily be seen as an insulting and negative tone â€Å" If snow be white, why then her breasts are dun† â€Å"Than in the breath of my mistress reeks† . But in truth the tone of the poem is humoristic, realistic and philosophical ,and as the poem progresses the true tone also progresses because although her lips aren’t coral red, her breasts not white as snow her hair not shiny he still loves her as she is and he doesn’t make her into something that she is not. â€Å" And yet, by heaven, I think my love as rare As any she belied with false compare† The poem can also be seen as a satire to the conventional poets of the time and their unrealistic image of true beauty, and shows it to be predictable and a clichà © 3) At first glance it might seem as if he is mocking her. But he is actually mocking and undermining the Pet rarchan sonnets and metaphors of the time The poet does not render a false image of his mistress, he compares her with the most beautiful objects in nature in the first two quatrains â€Å" My mistress’s eyes are nothing like the sun. Coral is far more red than her lips red. If snow be white then her breasts are dun† this states the poet will not compliment her on a quality she does not have but he is still in love with her â€Å"And yet, by heaven , I think my love as rare. As any she belied with false compare† 4) My Mistress’ Eyes are Nothing Like the Sun is not a classical Petrarchan sonnet. The poet will rather comment on the physical attributes his lover lacks in line 1-12 â€Å" My mistress’s eyes are nothing like the sun; Coral is far more red than her lips red; If snow be white, why then her breasts are dun† And state that he still loves her the way she is , than to portray his love for his mistress in an unrealistic , romanticized way that is a clichà © â€Å"And yet, by heaven, I think my love as rare. As any she belied with false compare† Shakespeare’s use of the unrealistic comparisons made by his fellow poets gives the sonnet a humoristic twist. 5) The poet uses simile in line 1† My mistress’s eyes are nothing like the sun† which he uses to compare his lovers eyes to the brightness of the sun A metaphor uses the word †like†. In line 2-4 the poet uses Petrarchen conceit metaphor. The poet compares his mistress to nature and the beauty it holds. The poet also uses a metaphor in line 6, where he compares her pale cheeks to roses. The poet uses personification in line 4 â€Å" If hairs be wires, black wires grow on her head†. He speaks of the wires like they are an object on their own and not part of his lover. 6) Yes, even in today’s society women are expected to be almost unrealistically beautiful, and meet the standards set by society and the media. Women everywhere are made to belief that all other women have perfect hair, nails and skin every day, when the reality is that no women will look flawless as the magazines and television portray without the help of make-up, a hairstylist and in some cases photo shop or even plastic surgery. Women are pressured to live up to the expectation of big bright eyes, full red lips, flawless skin, soft and shiny hair,â€Å" My mistress’s eyes are nothing like the sun; Coral is far more red than her lips’ red; If now be white, why then her breasts are dun ; If hairs be wires ,black wires grow on her head†. 7) The couplet at the end of the poem line 13-14 â€Å" And yet, by heaven, I think my love as rare As any she belied with false compare.† shifts the tone from humoristic to loving and compassionate. The couplet shows us that even with all her flaws he still loves her unconditionally, and will not change her into anything she isn’t. Bibliogrophy 1) Byrne.D , Kalua.F & Scheepers.R 2012. Foundations in English Literary Studies. ENG1501 study guide. Page 12, 13, 31, 33. University of South Africa. Mucklneuk, Pretoria. 2) Shakespeare , W. Sonnet 130 3) Moffet , H & Mphahlele,E. 2002. Seasons come to pass. A poetry anthology for Southern African Students. 2nd edition. Page 24 &25. Cape Town :Oxford University Press

Free Essays on Music Critique

The first piece I heard was called â€Å"Sati† which literally means: mindfulness, attention, recall, wisdom, to reference to speed agility. It was written by Dana Wilson in 1983 and was performed by four instrumentalists. This was a twentieth century piece. There were three membranophones, one aerophone, two chordophones, and seven idiophones. The membranophones were the bass drum, tom toms, and congas. The aerophone was the alto saxophone which carried the melody throughout most of the piece. The chordophones were the electric cello, and the upright piano which was only used once for one or two phrases. The idiophones were the bells, two marimbas, a crash cymbal, a china symbol, a gong, and chimes. The timbre of the piece was very eerie and suspenseful. â€Å"Sati† was written in additive meter. Throughout the piece there were many crescendos and decrescendos ranging from pp to fff. There were many tempo changes as well with ranged from the original tempo o f largo to the climactic presto tempo and back to the largo tempo in the end of the piece. The alto saxophone starts off, very high in its register, and the cello and percussion then follow with accompaniment. Once in the piece the cello gets the melody, then the cello and saxophone play a homophonic melody together. When this concludes, there is a keyboard percussion solo. Following the solo, the saxophone comes back in with the melody. The piece concludes itself with a decrescendo into a single sustained monophonic note. The next piece was from the piece entitled â€Å"Partita,† written by William H. Bates in 1943. Mr. Bates himself was playing the piece unaccompanied. â€Å"Partita† was originally composed of seven pieces, but only five of them were played. The pipe organ, aerophone, was the only instrument used. The first movement was hard to describe only that there was little dynamic change with only one part with a distinguishable crescendo and decrescendo... Free Essays on Music Critique Free Essays on Music Critique The first piece I heard was called â€Å"Sati† which literally means: mindfulness, attention, recall, wisdom, to reference to speed agility. It was written by Dana Wilson in 1983 and was performed by four instrumentalists. This was a twentieth century piece. There were three membranophones, one aerophone, two chordophones, and seven idiophones. The membranophones were the bass drum, tom toms, and congas. The aerophone was the alto saxophone which carried the melody throughout most of the piece. The chordophones were the electric cello, and the upright piano which was only used once for one or two phrases. The idiophones were the bells, two marimbas, a crash cymbal, a china symbol, a gong, and chimes. The timbre of the piece was very eerie and suspenseful. â€Å"Sati† was written in additive meter. Throughout the piece there were many crescendos and decrescendos ranging from pp to fff. There were many tempo changes as well with ranged from the original tempo o f largo to the climactic presto tempo and back to the largo tempo in the end of the piece. The alto saxophone starts off, very high in its register, and the cello and percussion then follow with accompaniment. Once in the piece the cello gets the melody, then the cello and saxophone play a homophonic melody together. When this concludes, there is a keyboard percussion solo. Following the solo, the saxophone comes back in with the melody. The piece concludes itself with a decrescendo into a single sustained monophonic note. The next piece was from the piece entitled â€Å"Partita,† written by William H. Bates in 1943. Mr. Bates himself was playing the piece unaccompanied. â€Å"Partita† was originally composed of seven pieces, but only five of them were played. The pipe organ, aerophone, was the only instrument used. The first movement was hard to describe only that there was little dynamic change with only one part with a distinguishable crescendo and decrescendo...

Hobbies outside of work are the keys to your professional success

Hobbies outside of work are the keys to your professional success â€Å"Work-life balance† is a phrase that gets thrown around a lot, and for good reason- you don’t want to work too hard, but you want to work hard enough to make a good living and gain a sense of fulfillment. When people talk about this ideal balance, the â€Å"life† part usually refers to the health benefits of work-life balance (eating well, sleeping enough, spending time with friends and family). But what about doing something for yourself out of pure enjoyment? Your physical and psychological health are every bit as important to your long-term success as the status of your career, and hobbies can be an incredibly valuable part of your development- often personally and professionally. Here are a few reasons why it’s good to find a hobby and devote yourself to it.You get more out of life.When you devote yourself to an activity that brings you joy, you get more creativity, more confidence, and more ways to expand and express your passion. All of the work you do in developing your hobby translates directly (or indirectly) into your work. The bottom line is, as you build these things in one area of your life, they don’t just sit there at the craft table or on the ski lift- they infuse the other arenas of your life.You can treat them as solo â€Å"me† time.Taking care of yourself physically and spending time with your family are important, but they can start to feel like chores or stressors of their own. Hobbies, by contrast, are only for you. And they serve as an immediate battery recharge station, a place where you can go to let your hair (and blood pressure) down a bit.Or, you can use them to connect with like-minded people.Most hobbies tend to involve bumping into other enthusiasts of the same activity or project now and then. Or, if it’s your jam, you can seek out a group where you all can hobby together. Relish in this new bit of networking and connecting. You never know the connections you might make or the doors that might open to you.Learning makes you sharper in all areas of your life.It’s so important in a life and a career to keep learning. A hobby keeps you aware, inquisitive, and on the cutting edge of one more aspect of your life. Exploring a passion in-depth also helps you to gain a better understanding of yourself- how you function, what you like and dislike, and what is most important to you.You become more interesting.Having a hobby- something that matters to you beyond the grind of home and work- makes you more interesting to the people you meet. It broadens your identity beyond your home life and your job title. It can help people get a better sense of you, which will help them connect to you more easily.You gain new perspective.When you’re flagging or you feel in a rut, sometimes the best thing to do is get out of it. If you’re lucky enough to have a hobby you love, you can go to your hobby/happy place, throw yourself into it, and see if it helps yo u look at a situation with new eyes. Use your chosen activity to give you the calm and rest to step back and examine and improve all aspects of your life.

Compare and contrast Abraham as a religious figure in Judaism, Essay

Compare and contrast Abraham as a religious figure in Judaism, Christianity, and Islam How is he so And how might this build each religion - Essay Example Abraham is considered to be the first of three Biblical Patriarchs, who lived after the Flood. According to the book of Genesis, he was the first of Jews, and the founder of the Jewish people. â€Å"For Jewish commentators through the ages, the biblical story of Hagar and Sarah forces a choice between two central principles: reverence for their Jewish ancestors, through whom God creates the nation of Israel, and concern for the powerless, which is enshrined in biblical and subsequent Jewish law† (Trible, P., 2006, 102). According to Judaism Abraham is associated with opening of the idea of ​​monotheism and its development. When he was three years old, he understood that God is the creator of everything and smashed the idols of his father Terah. The "Land of Moriah" is revealed in the history of the sacrifice of Isaac and identified with the Mount Moriah in Jerusalem, where Solomon built the Temple. Therefore, it is believed that the temple was built in the place where Abraham created an altar for burning the offerings. In the Christian tradition the image of the patriarch Abraham is the prototype of the highest piety and righteousness, in both the Old and the New Testament. According to St. John, Abraham was the guardian and teacher of faith and morals of his people among the surrounding Gentiles. St. Augustine wrote about Gods promise to Abraham, the multiplication of progeny and his blessing, which refers to all mankind. The Islam religion considers that the Kaaba was built by Ibrahim (Abraham) together with his son Ishmael in Mecca, on the place, where it stood during the days of Adam. Ibrahim died in Jerusalem at the age of 175 years. Over the cave of Machpelah, where he was buried, Muslims built a mosque and protected it, as one of the holiest shrines. According to the Koran the son of Ibrahim - Ishmael was the progenitor of the Arabic people. Muslims state that Abraham was in Mecca together with

Social Entrepreneurs Research Paper Example | Topics and Well Written Essays - 1750 words

Social Entrepreneurs - Research Paper Example This definition of social entrepreneurship is seen to model it along the lines of the functionalist perspective or theory. Social entrepreneurs are able to act as change makers in today’s society through their seizing of the opportunities that might have been missed by others, improving the existing systems in use, creating more sustainable solutions and inventing new approaches designed to encourage the society to change for the better (Roger and Osberg, 2007). The United States’ history is rife with numerous examples of social change movements. These movements included the Civil rights movement, the women’s movement, the students movement, the Lesbians, Gays, Bisexual and Transgender rights movement as well as the currently ongoing occupy Wall Street movement for social change. The civil rights movement has had a colorful history in the United States. Some of the highlights of this history include the 1775 publishing of African Slavery in America by Thomas Paine who was an abolitionist, the removal of Indians from their lands and their subsequent revolts, the fight for the rights of African Americans by Martin Luther and the recent fight for gay rights. And the women’s sufferance movement that sought to establish the right for women to be allowed to vote (Banmaszak, 2001). The functionalist perspective generally attempts to try and explain social institutions as being collective means which can be used in meeting both social and individual needs. In formulating the theory, Durkheim was primarily concerned with answering the question of just how societies are able to effectively maintain their internal stability and survive over time. The functionalist perspectives society as functioning in a similar manner to organisms and it is the responsibility of social institutions such as social entrepreneurship to work together so as to effective reproduce and maintain these organisms (Boundless, 2013). As a result of the various parts

A World of Art Essay Example | Topics and Well Written Essays - 1250 words - 1

A World of Art - Essay Example The other the triangle between Mary and Jesus represents the cup of the last grail. Look out the windows, one can see the country side which is not congruent with the subject matter. He uses the technique of Chiaroscuro. It is dark in the room and bright outside. It is interesting to note that he used the same country side in his Mona Lisa painting which he completed in 1503. The colors used are green and orange(brown). There is symmetry with the large rolls on the table. Important paintings Perspectival study of the Adoration of the Magi: (Art Authority) Pen and ink, traces of silver point and white on paper. Fascinating to see his study in perspective of texture, the use of Chiaroscuro, the use of sienna to show white, the three dimensional by the fact that we can see the thickness of the stairs and the pillars. the lines showing how everything is done in perfect mathematical dimensions then The Adoration of the Magi: (Art Authority) oil on panel. The oil thing which remains from t he perspective is the stairs and the pillars but they are quite distant. It was as though he used the study to do several painting. The texture is very primitive for a Leonardo da Vinci. The trees are two dimensional and Mary is in one color. Perhaps it is a question of aging. The people are half real. Titian, The Assumption of the Virgin: Oil on wood. A perfect study in vertical perception there is an incredible sense of movement, towards the heavens. In analyzing the lines, there are the two triangles with two parallel lines. The texture of the fluffiness of the clouds but also the heaviness the angles have of carrying Mary Profane Love: a perfect contract between the Assumption and this perfect technique of Chiaroscuro. There is the light shining on her face and her hand. She is also looking at someone but we do not see him either. There is also the mirror which shows you something that the person in the painting doesn't see. This is a technique which began with Leonardo da Vinci . The texture of her clothes is magnificence Van Gogh, Starry Night : oil on canvas. It is not polychromatic though he does use a great deal of blue. He avoided using red. He uses hatching in the modern sense of the word. His brush makes short rapid strokes of the same color. The texture has very little dimension to it other than a little bit of the town. I would not call it two dimensional. Road with Pollarded Willows and A Man with a Broom (Art Authority) is from carbon, ink, and watercolor on paper. His texture is three dimensional. You can see the end of the road but you see the beginning of the impressionist school as the road slightly bends to the right. As he advanced in his training, he mixed different techniques each time of pencil and ink, or pencil, ink and water color to cite an example. He showed his being influenced from different schools. He painted 37 self portraits. It is documents that none of them look directly at the viewer but the Self Portrait 1887 looks straig ht on. His self portrait in the straw hat looks like a modern version of hatching. Jasper Johns, Numbers in Color: uses the technique of pattern and polychromatic. He called his paintings of clusters "crosshatchings (Johns) Grey numbers (Art Authority) is the same technique of patter without color Andrea Mantegna, The Lamentation over The Dead Christ 1494: tempera on canvas. The texture is three dimensional. He uses lines in one angle to gain depth to take away from the size of his feet. There is

Brief Description On The Milk Scandal Commerce Essay

Brief Description On The Milk Scandal Commerce Essay The toxic milk scandal became public in August 2008 with the disclosure that the baby formula produced by Sanlu was contaminated with melamine, which caused kidney failure among the babies who consumed it. However, until the Chinese Health Ministry confirmed on Sep 12, 2008, that the milk powder produced by Sanlu was contaminated by melamine, neither the government nor the company took any actions to warn the public. Later, government inspections reported that the products of 21 other dairy firms were also contaminated with melamine. Even as the milk scandal unfolded, many countries like Hong Kong, Taiwan, Singapore, South Korea, Australia, and Indonesia rushed to ban Chinese dairy products. Foreign companies which sold China made products or products which used Chinese ingredients had to recall their products. overview of food industry business ethics Significance of business ethics Nowadays, the issue of business ethics comes to peoples mind more frequently especially in the food industry since food are the essential items for human and it will affect our health directly. In 2004, the use of hair in the production of soya sauce was exposed and made headlines in the press. Moreover, there is many more news about China how they use very cheap material like industrial acid and oil to mix into their food products in order to minimize the introduction costs. As a developing country, business in China is developing very rapidly. It is now playing a more decisive role in social life and almost all people would be involved in business activities. As a result, unethical business behavior would have negative influence towards society. Hence, society is now more concerned with the issue of business ethics. Since the Chinese foods are now exported all over the world, ethical practice of Chinese enterprise issues are the key factors to be success. General perception on business ethics in food industry There is much news recently that related to food safety in world wide. Therefore, consumers have three types of ethical concerns toward food industry. Methods of Production and Distribution The production of food raises a number of issues that need to be considered. The packaged food industry essentially consists of manufacturing using farm produce. Clearly hygiene, quality control, health and safety considerations are of great importance. The following are among the issues that should be considered as per my knowledge: 1. Animal welfare in the meat products industry. 2. Use of child or bonded labour, or employment of illegal immigrants. 3. The International Labor Organization (ILO) standards provide useful benchmarks in this area. 4. Improper use of the pesticides, antibiotics, and other chemicals. 5. Misuse of water resources and the consequent impact on local farmers 6. Good quality control of the food supply 7. Ensure the material supply and healthy to human 8. Use environmental friendly packaging as much as possible for the packaging 9. Inform the actual gradients of the food contented 10. Inform the public immediately once unhealthy food was produced and distribute to market According to our observation toward Chinese business, their objective of the business is only generating profits as much as possible. The ethical senses are not significance within the society. Reason behinds the widespread sufferings of the infants According to the case content, there is several factors lead to this hazard. On Sanlu In fact, Sanlu acknowledged the problem far beyond the serious ha affects hazard explored in 2008. From the case content, there were several customer complained the problem to Sanlu about the ill effect of taking the milk by infants. However, Sanlu chose not to launch this news to alarm general public due to they do not wanted to affect its sales and image. In addition, they were not willing to import the sophisticated milk test machine from overseas. On Government First, we believed that Chinese government has too much confidence on the self governance by the enterprise especially on Sanlu these big companies. One of the regulations implemented was the inspection-free policy. A company would not be required to undergo inspection for a period of 3 years if it can meet the following three requirements: à ¢Ã¢â€š ¬Ã‚ ¢ Product with stable quality à ¢Ã¢â€š ¬Ã‚ ¢ High market share à ¢Ã¢â€š ¬Ã‚ ¢ passed the inspection for more than 3 consecutive times However, past performance did not reflect that there will be not problems in future. Since, the demand of Chinese milk increased significantly and the milk supply source has been polluted, the problem got serious in 2008. If Chinese government inspected the quality of Sanlu continuously, the situation will be under controlled. Moreover, the respond of the milk incident was too slow to control the situation. The Shijiazhang government and the Communist Party of China did not report about the said issue to the provincial and state level authorities till 9 Sep, 2008. At that time, about 53000 infants were already affected. On the steadily growth market and growth strategy of Sanlu Since there is high demand in milk industry and there is not strict control over the milk supply, more and more farmer and agent joined the supply market for making money. The situation got worse after the Mengniu and Yili enter into the Hebei market because the supply of milk was tight in this fast growth market. Since the milk demand from Sanlu and other company increased steadily, the market collection station cannot get enough milk for production. Since it is a profitable market to sell milk to these producers, many middlemen aroused and sell the milk to Sanlu directly. They were not ethical enough since they had diluted the milk to increase the supply volume for more profit and they added this melamine into the milk which was harmful to infants. Since not quality inspection from milk station, this toxic milk was finally gone into the market and lead to the milk scandal finally. Sanlu also needed to responsible on this issue since its growth strategy in market share made they ign ore the quality control by milk station and make this incident. Finally, the covered error of the milk scandal did not made the problem dismissed. Reversely, it generated a serious problem not only about the image destroyed of Sanlu its own but also the image of Chinese milk products, hundred thousand of farmer made not income and needed to kill all of their cows as well as thousands of infant were suffered from Kidney stone. If proper action has been done, the situation will be better. Sanlu and Government actions toward the milk scandal On September 17, 2008, the Chinese Health Minister, announced that melamine contaminated milk had led to more than 6,200 children falling ill in the country and over 150 children suffered acute kidney failure. Six days later it was announced that four children had died and the number of children falling ill had increased to 54,000. On Sanlus production and management actions On September 12, 2008, the Hebei provincial government ordered Sanlu to stop production after preliminary investigation confirmed that melamine contaminated baby formula was the reason for kidney stones among children. The company was also ordered to stop sales of all brands of its baby formula, recall its products, and destroy all the products that were unsold and recalled. Also Sanlu set up a fund of 800,000,000 yuan, which 700,000,000 yuan was estimated to be the compensation amount that the compensation amount that the company needed to pay to its customer such as refund, hospital expenses and compensation on sick or death of the infants. On September 15, 2008, Sanlu had issued a public apology of its role in the milk scandal. Zhang Zhenling (Zhenling), Vice President of Sanlu, read out a letter of apology at a news conference in Shijiazhuang, The serious safety accident of the Sanlu formula milk powder for infants has caused severe harm to many sickened babies and their families. We feel really sad about this. Sanlu Group expresses its most sincere apology to you. We solemnly declare we will recall all the infant milk powder produced prior to August 6. And for those produced after that date, we will also make a recall if consumers have doubts and worries.15 Later, Sanlu also sacked Wenhua. On Government actions The Health Ministry informed the World Health Organization, Hong Kong, and Macaus health departments, the New Zealand Embassy in China, and the press about the melamine contamination in baby formula. The Ministry also announced that a free medical checkup would be given to affected children. It sent medical specialists to hospitals across China to help treat the affected children. Started from September 2008, the Chinese government started a nationwide inspection of baby milk powder. It announced that liquid milk products including packaged milk and yoghurt would be checked for melamine contamination. On September 16, 2008, GAQSIQ announced an inspection of all Chinese baby milk powder makers and found traces of melamine in 69 batches of baby formula produced by 22 companies including brands like Mengniu,12 Yili,13 and Bright Dairy.14 After the inspection, these dairy firms were ordered to stop new production and sale of dairy products. As the milk scandal escalated, steps were also taken against some government officials. While some of them were sacked, some of them resigned owning moral responsibility. On September 17, 2008, Ji Chuntang, Vice-Secretary of the Shijiazhuang Municipal Committee of the Communist Party of China (CPC) and Mayor of Shijiazhuang, was removed from his job. Earlier, four officials including the Vice Mayor in charge of agricultural production, the Director of Shijiazhuang Municipal Animal Husbandry and Fishery Bureau, the Director of Shijiazhuang Municipal Food and Drug Administration, and the Director of Shijiazhuang Municipal Bureau of Quality and Technical Supervision were dismissed. On September 22, 2008, Li Changjiang, the Director of GAQSIQ, resigned. On September 26, 2008, four executives of Sanlu including Wenhua were arrested for producing and selling sub-standard products. Milk dealers and suppliers were also arrested for selling contaminated milk to dairy companies. Jiabao, the then Premier of the State Council of the Peoples Republic of China, said, The government will put more efforts into food security, taking the incident as a warning. What we are trying to do is to ensure no such event happens in future, by punishing those responsible leaders as well as enterprises. None of those companies lacking professional ethics or social morals will be let off.16 In an effort to restore confidence among domestic and international consumers, the Chinese government introduced a new set of quality control standards which included strict limits for melamine in dairy products. In the case of infant formula, the limit was set at one milligram of melamine per kilogram and the limit for liquid milk at 2.5 milligrams per kilogram. On October 09, 2008, in an effort to stimulate the dairy industry of China, the Chinese government announced an emergency rescue plan for the affected dairy farmers. The government planned to give 300 million Yuan in subsidy. In addition, the interest rate for loans granted to dairy producers to buy raw milk was also reduced by 3 percent for the period between October and December in 2008. Some local governments in China had also promised to give a subsidy to the dairy farmers. For example, the Hebei province had allocated 316 million Yuan (US$46.4 million) as subsidies to dairy farmers. The dairy companies in China had to recall several thousand tons of melamine contaminated milk products. Sanlu was ordered to recall its products immediately after the Hebei provincial government found melamine contamination in its baby formula. After GAQSIQ had found melamine contamination in the products of 22 Chinese dairy companies, they were also asked to recall their products. On October 15, 2008, GAQSIQ ordered recall of all dairy products made before September 14, 2008. According to a notice issued by the agency, All supermarkets, shops, and all city, town, and village-level vendors will urgently remove and seal up all milk powder and liquid milk made before September, pending further testing. On December 27, 2008, it was announced by the Chinas Dairy Industry Association that the affected children and their families would get compensation from the 22 companies found guilty of producing and selling contaminated milk powder. According to the statement issued by the Association, The enterprises offered to shoulder the compensation liability. By doing so, they hope to earn understanding and forgiveness of the families of the sickened children. The money for compensation is in place now and will soon be handed to the people who have custody of the sickened children through various channels. If the babies suffer from relative after-effects, all medical fees will be covered by the fund. In a letter sent to the victims and their families by these 22 companies, the compensation amount was specifically mentioned for sick children, for those who were suffering from kidney failure, and for families whose kids had died because of the tainted milk powder. It was also mentioned in the l etter that dairy producers would set up a fund to pay the medical costs of the children who were ill, until they reached the age of 18. On January 22, 2009, two people were sentenced to death for their involvement in the Chinese milk scandal. Wenhua was given a life imprisonment and three other executives were given imprisonment from five to fifteen years In my personal opinion, the government failed to supervise product quality responsible. The effectiveness of the regulatory environment in China is slow in disclosure the hazard as well as makes prompt action to stop it. According to some research in the internet, there were many government departments to monitor food safety in China. As there was no single agency to look after all product safety regulations and enforcement in the country and there was no clear hierarchy of agencies, the duties of different departments often overlapped. Recommendations to Sanlu to recover its goodwill as well as Chinese milk industry toward global Investors who had already invested in the Chinese dairy industry were worried about regaining consumers confidence. In this respect it means consumers are now thinking twice before purchasing such products, so the key challenge now is to regain the consumers trust. As you can recall the case from Hong Kong, Vitasoy milk and Lemon tea also suffer from big hazard of the pollution in production line and made the milk turns sour in around ten years old. We believed as a well known organization with market leadership role, they can recover their goodwill step by step like Vita Corporation in order to gain the customer confidence again as below. However, the situation in Hong Kong is much easier to turnover since the government and the legislation control is much strict and clear to follow. If Sanlu would like to gain back the image, both Sanlu and Government needed to do something to ensure the quality of their products is healthy and safe to customer usage. We believe that ethical business environment is the key issue to recover the confidence from general public on the Chinese milk production On Government Regulations To avoid similar incident happen again, implementing of new issues and regulations are necessary. For example, AQSIQ should have regular and sudden inspection on the quality of products. The food industry inspection should be in random and strictly follow the international standard norm. Laws and ethics Nonetheless, only depends on laws, it is not sufficient to ensure the problem would not exist in future. It is more difficult to depend on enterprise to follow the law in PRC such the corruption and education level is not high. There are many acts that are legal but unethical. And there are also many people use money to change illegal to legal by cover the problem or override the checking from government. As in the milk scandal, the use of small amount of melamine was legal because it is not harmful to adult; there was no regulation on it. It is clear that laws cannot fully control human behavior; as law is only norm to control people behave. However, for business ethics, the standard is much higher than that of laws. It is because as a highly ethical company, their goals are not only profit but also care of the public as well as their customer. Ethics is not concerned only with peoples behavior. It is a standard for our core values. As an individual or a company, in addition to bein g legal, being ethical is the key which shows that their values are of higher standard rather than meeting the minimum requirement only. As a ethical corporation, Sanlu should use the concept that customers babies are their babies, they will not give some harmful materials or potential harmful ingredient towards their own babies. They should care the health of all babies although add melamine and dilute milk can be acceptable to increase production. Education on general public Peoples behavior is actually influenced by norm, attitude and values from the society and most likely are from their own family. Changes in norm, attitude and values are very important for improving business ethics. We believed that it is the value of Chinese enterprise was too famous on profit and do not know clearly what ethical standard they needed. Hence, on top of implementation of measures and regulations, education on both top management and employees would be the most fundamental way to do so. For example, government can improve more foreign consultant and special to teach ethic and made speech in university to raise the concern of general public and know they can do it profitability like coca cola, nestle as well as PG etc. On Sanlu itself Ethic knowledge training Unethical issues cannot be done by only one level. If the ethical standards are enough in the company, they will carry out a mutual inspection on other actions toward ethic enterprise. For example, before employees go to their working positions, the company should provide ethics training, covering ethical issues and addressing the rules, compliance requirement and the corporate values to their employees. Let employees realize the importance of business ethics for the company as well as their own. During training, discussions on cases of ethical dilemma and analysis with employees are valuable in developing employees awareness of business ethics and ethical competency. Furthermore, the company should communicate information about the reporting mechanisms with all employees. When there is any unethical behavior, employees can report to the company immediately. This would be the most efficient way to discover any problems and take prompt actions to solve them. Quality control process and crisis management Since Sanlus image was totally damaged in this incident, we recommend that Sanlu can import the modern of art testing machine for strict quality control and the production chain should be more transparent toward general public. They can set up a additional inspection team which contains outsiders from other milk industrys expert and also foreign country representative to investigate the production channel, sourcing as well as the healthy and safety level on its our products. Therefore, the general public may slowly regain its confidence on Sanlus milk products. Also, the management team should have a knowledge sharing about the investors New Zealand industry on how they manufacture the milk and ensure the required process and ethical norm can be implemented in Sanlu to regain the image from global market. Once the incident happened again, Sanlu should know how to reduce the negative effect toward customer like stop production immediately, message general public timely and recall all affected products from retailer and dealers in order to show their sophisticated experience in crisis management. Like Vita group, we believe that the market will accept their products again. In conclusion, we believe that the critical factor on this incident and regain image of Sanlu in the case is all about ethics. We believed that the technology and expertise in China are enough to produce healthy and safety products. However, their action has been affected by the norm to earn as much money as possible in short period of time by legal but no ethical actions. In order to reduce the negative image toward Chinese product such as foods, drinks, electronic and toy. Chinese government should pay more effort on improve the ethical standard by education and control of the government officials. If they cannot to do so, the short-term goal of Chinese enterprise toward profits without concern on general public would affect the development of the economy of whole Chinese market.